— One senior operator
100 to 400 qualified sales meetings, run by one senior operator
No junior account manager, no black box. One expert builds the list, writes the messages and handles every reply, and you pay only for the meetings that happen.
For B2B founders who want an expert, not a team of trainees
— What it costs
Pay for live meetings, not for effort
We run the first campaign as a free pilot, at our cost, so you can read the replies before you commit to anything. After that there is no retainer — you pay an agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data the campaign needs. No-shows are not billed.
- A free pilot firstWe run the first campaign at our cost. You read the replies before you commit.
- No retainerNothing monthly for our time, whatever happens.
- You pay per live meetingAn agreed price for each meeting a real buyer attends.
- Plus the running costsThe sending accounts and data the campaign needs, charged at cost.
- No-shows are not billedIf they do not turn up, it does not go on the invoice.
- Yours at day 180We install it in-house and train your team to run it.
Illustrative. The pilot is free, and your price per meeting is agreed in writing first.
23
Sending set-ups we maintain
Never shared between two clients
1,500
Email accounts we own and run
So yours never sits on a shared setup
2
Ways we reach each buyer
Email and LinkedIn, in a planned order
99 in 100
Emails reach a real person
Fewer than 1 in 100 comes back undeliverable
Measured across our own campaigns, August 2026.
— What we send
Messages that read like you wrote them
Everyone can spot a mail merge within half a line. We read what the company has actually done — an opening, a hire, an announcement — and open on that. It takes longer and it is the reason people reply.
A mass email
Hi [First name],
I noticed [Company] is growing fast. We help companies like yours and I'd love to jump on a quick call.
Are you the right person for this?
Written for that company
Hi Sarah,
Saw the Berlin site opened last month. A second warehouse is usually the point where your team stops being able to answer “where is my order” by hand.
Worth fifteen minutes?
An example, not a real client's email.
— Free quote
Get a free quote and ROI estimate
Answer four questions to see what hitting your meetings target would be worth. Send it over and we will come back with a price in writing.
01.How many meetings do you want over the next 6 months?
02.What is your monthly budget?
03.What is a customer worth to you?
Total revenue from an average customer, not the first invoice.
04.Roughly what share of meetings turn into customers?
What that is worth
One meeting is worth, on average
$4,000
20% of $20,000 — before you pay anything for it.
- Meetings over 6 months
- 200
- Customers won at 20%
- 40
- Your budget over 6 months
- $150K
- Revenue from those customers
- $800K
Whatever we quote per meeting has to come in under $4,000, or it is not worth doing. That price depends on who you are going after and how hard they are to reach, so we work it out by hand and put it in writing.
Worked out from the numbers you entered. It is an estimate, not a forecast or a guarantee — your real close rate decides the outcome.
— Who you deal with
You get an operator, not a support queue
Most agencies put their best people on the sales call and their newest on your account afterwards. We do not. The person on your kick-off call is the person running it in month six.
A support queue
You Mon 09:14
Can we stop pitching the cheaper package? It's attracting the wrong people.
You Tue 10:30
Following up on this — any update?
Support Wed 16:47
Hi! I'll check with the team and come back to you.
Still going out unchanged.
A direct line
You Mon 09:14
Can we stop pitching the cheaper package? It's attracting the wrong people.
Your operator Mon 11:22
Done — pulled it this morning and rewrote the opener around the enterprise plan. I'll send you what replied by Friday.
Changed before the next batch went out.
— How we reach them
Email and LinkedIn, working together
Some people read email. Some never open it but check LinkedIn every day. We work both against the same list of companies, so a buyer who missed the email still sees your name — and we follow up rather than sending once and moving on.
Most agencies
The only thing running
Replies
Sitting in an inbox
If they miss the email, that is the end of it.
Lead Generation Expert
Sent in your name, then followed up
So your name is already familiar
Replies
Every one, answered by us
Same companies, both ways, in a planned order.
— How it works
Four steps, and only one of them is yours
You approve who we target and what we say. We do the rest, and you hear from us when there is a meeting booked.
The pilot
We run the first campaign free
One call to agree which companies are worth talking to, then we build the list and write the messages. The pilot runs at our cost, so you can judge the replies before committing to anything.
01 / 04
Then
You pay per meeting held
An agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data behind it. No retainer, and no charge for a no-show.
02 / 04
Ongoing
Meetings appear in your calendar
We answer every reply, book the people worth meeting, and hand your team a conversation that is already under way. You approve the messages and turn up.
03 / 04
Day 180
We install it in-house
Now that it is proven, we set the whole thing up inside your business and train your team to run it themselves. You keep the lists, the accounts and the playbook.
04 / 04
— Compared with the alternatives
Pay for outcomes, pay for activity, or pay for effort
Lead Generation Expert
Meetings held, plus running costs
Agency retainer
Every month, regardless
Hiring in-house
Every month, regardless
Lead Generation Expert
We do, and you approve them
Agency retainer
A bought list
Hiring in-house
Your rep, if they have time
Lead Generation Expert
We do, in your voice, and you sign them off
Agency retainer
A template library
Hiring in-house
Your rep, between calls
Lead Generation Expert
Weeks, and the pilot costs nothing
Agency retainer
“Trust the process”
Hiring in-house
After the ramp
Lead Generation Expert
Stop. Nothing is owed
Agency retainer
Notice period
Hiring in-house
A difficult conversation
Lead Generation Expert
A sales engine in your name, and a trained team
Agency retainer
An invoice history
Hiring in-house
A CV on a job board
— What you keep
You should not still need us in year two
Most agencies keep the accounts, the lists and the playbook, so the day you stop paying, everything stops. We set it up in your name from the start, and after 180 days we install it in-house and train your team to run it themselves.
If you stop working with us, none of this stops working.
— What your team gets
The only thing that reaches your reps is a real conversation
Out of office, wrong person, not right now, no thanks — we handle all of it. What reaches your sales team is a confirmed meeting with someone who wants to have it.
What most agencies hand over
| Contact | Status | Notes |
|---|---|---|
| j.smith@co.io | Replied? | — |
| m.chen@startup.co | Maybe | check |
| a.davis@corp.com | ? | away? |
| r.patel@tech.io | No reply | — |
| s.kim@saas.co | ? | no idea |
Someone on your team now has to work through this.
What we hand over
James Smith · Techcorp
Tue 10:00
Maria Chen · StartupHQ
Tue 15:30
Alex Davis · CorpInc
Wed 09:00
Sarah Kim · Northwind
Thu 11:00
Everything else — the maybes, the away messages, the no thanks — we dealt with.
— Questions
Before you book a call
What if it does not work?
The pilot costs you nothing, so you find that out before spending anything. Beyond it you are only billed for meetings that actually happened, plus running costs. That is the point of pricing it this way — we carry the risk of proving it works, not you.
What is the free pilot?
A first campaign we run at our own cost. You see the companies we go after, the messages we send and the replies that come back, before you have paid us anything. If you do not like what you see, that is where it ends.
How does the pricing actually work?
The first campaign runs as a free pilot, at our cost. After that you pay an agreed price for each meeting a real buyer attends, plus the small running cost of the sending accounts and data the campaign needs, charged at cost. There is no retainer for our time, and a no-show is never billed.
What counts as a qualified meeting?
Someone at a company that fits what you sell, senior enough to make or strongly influence the decision, who agreed to the meeting and attended it. We set those rules with you in writing on the first call, so there is nothing to argue about later.
How quickly does it start?
Everything on our side is already running, so the wait is list building and you approving the messages, not months of setup. Most clients are live within a couple of weeks and see the first meetings shortly after.
One expert running your outreach, paid only when a buyer shows up.
Tell us what you sell and who buys it. We will tell you what it would cost to book the meetings you want, and whether we think it will work.